Case Study: Avastus Preclinical Services achieves a modernized biotech CRO website with Ladybugz Interactive Agency

Avastus Preclinical Services launches a new brand and website for its 10,000 SF Cambridge expansion with Ladybugz Interactive Agency

Ladybugz Interactive Agency was hired by Avastus Preclinical Services, a Cambridge-based biotechnology contract research organization (CRO), to address several digital challenges. The client's outdated website was difficult to manage and lacked visual storytelling and custom media, which hindered its ability to reach target audiences. Furthermore, the site had poor search engine visibility, inadequate lead generation tracking, and a need for updated branding to support the company's expansion.

To solve this, Ladybugz Interactive Agency implemented a comprehensive solution including a new modernized website, custom photography and videography, and improved analytics for lead generation tracking. They also created a custom illustrated map to highlight the client's location and produced a video to clearly communicate the organization's value proposition. As a result, Ladybugz provided Avastus Preclinical Services with a platform to better measure, improve, and scale its lead generation process while effectively targeting its desired audience.

Avastus Preclinical Services