Case Study: Qmee achieves lower acquisition costs and higher conversion rates with Ladder.io

Qmee improves efficiency by 52% with Ladder.io

Qmee, a browser and mobile app that pays users cash rewards for taking surveys, needed to scale its search advertising spend efficiently while achieving high user sign-up volume at a low cost across multiple countries. They partnered with the vendor Ladder.io to address this challenge.

Ladder.io implemented a strategy of creative and technical testing across multiple paid search and social channels. They introduced new value propositions and tailored creative assets, which included targeting specific user personas and reallocating budget with more agility. This approach by Ladder.io led to a significant 52% improvement in efficiency, lower costs per acquisition and install, and a 50% increase in the conversion rate from app installs to sign-ups.

Qmee