Case Study: Inne achieves 6x higher purchase volume and lower CAC with Ladder.io

Inne boosts purchase volume 6x and cuts CAC 374% with Ladder.io

Inne, a German-based women's health technology company, faced the challenge of increasing customer acquisition for its fertility monitoring system at a lower cost. Their marketing was primarily reliant on influencer partnerships, and they needed to establish a successful brand identity and creative strategy for social media ads to drive efficient growth. To address this, they partnered with the vendor Ladder.io.

Ladder.io implemented a full-funnel paid social strategy, beginning with creative tests to determine the most effective visual style and messaging. They found that emotional illustrations performed best. They then introduced video ads, with a testimonial concept driving a significant portion of sales. Finally, they launched cost-efficient blog campaigns to build top-funnel awareness. This approach resulted in a 374% decrease in customer acquisition costs, a 6x higher purchase volume, and a 575% increase in conversion rate for Ladder.io's customer.

Inne