Case Study: WillPower launches hemp CBD sports nutrition brand with LACED Agency's go-to-market strategy

WillPower launches hemp CBD brand in 2.5 months with LACED Agency

WillPower Products, a startup in the hemp CBD sports nutrition space, needed a comprehensive go-to-market strategy and brand launch for its new line of dietary supplements. They partnered with LACED Agency to tackle this challenge using the vendor's Brand Starter Kit™ service to establish their brand and drive both consumer and retailer interest.

LACED Agency implemented a full-spectrum solution that included brand positioning, logo and package design, regulatory-compliant messaging, and targeted B2B and B2C marketing tactics. The results were highly successful, with LACED Agency launching the WillPower brand to market within just 2.5 months. The founder credited LACED Agency with helping to allocate time and resources effectively to grow the business quickly and effectively from day one.

WillPower