Case Study: UBM / Informa Markets / NY Summit drives event attendance with LACED Agency's video and social media marketing

UBM / Informa Markets / NY Summit drives annual B2B summit attendance with LACED Agency over a multi-year partnership

The customer, UBM (later Informa Markets), required a strategic partner to drive brand awareness and increase attendance for its annual NY Summit, a major B2B conference for global licensing leaders. LACED Agency was engaged to provide ongoing agency support through video and social media marketing services to help achieve these goals.

LACED Agency implemented a multi-year campaign that created and repurposed content into various video formats and social media posts to engage key personas. The solution involved a strategic digital rollout with pre-show, during-show, and post-show phases designed to generate attendee leads and secure future registrations. This ongoing partnership successfully helped drive worldwide interest and attendance for the client's annual summit.

UBM / Informa Markets / NY Summit