Case Study: UBM / Informa Markets boosts Licensing Expo attendance with LACED Agency’s video and social media marketing

UBM / Informa Markets boosts Licensing Expo attendance with LACED Agency over a multi-year campaign

LACED Agency partnered with UBM, later Informa Markets, to address the challenge of driving attendance for their annual Licensing Show. The customer needed to engage key buyer and brand attendee personas to generate leads and build brand recognition for their tradeshow.

The solution implemented by LACED Agency was an ongoing multi-year campaign featuring original video and social media marketing. They created a variety of edutainment content, including videos to promote a matchmaking app and explain the value of licensing to new attendees. This strategic content was deployed across digital channels before, during, and after the show to drive downloads and lock in future attendees. LACED Agency successfully helped the customer engage their target audience and promote show attendance.

UBM / Informa Markets