Case Study: TW Transport / TWT Refrigerated Builds Driver Community and Brand Influence with LACED Agency

TW Transport boosts organic reach 158.7% with LACED Agency

TW Transport, a family-owned refrigerated carrier, faced the challenge of strengthening its digital presence to attract new drivers and foster deeper connections with its existing team amidst rapid growth. To address this, they partnered with LACED Agency for a nine-month employer branding and social media marketing campaign.

LACED Agency implemented a community-driven content strategy focused on authentic storytelling through social media marketing, video marketing, and blogging. This solution yielded significant results, including a 1,023.1% growth in total reach to new users and a 2,384.9% increase in video views, successfully building a passionate online community of drivers and redefining the brand.

TW Transport / TWT Refrigerated