Case Study: TW Transport boosts driver leads and hires with LACED Agency's video-led recruitment marketing

TW Transport boosts hires 23.8% with LACED Agency

TW Transport, a leading refrigerated and heavy haul freight carrier, faced a significant challenge in recruiting experienced CDL-A drivers to fill vacancies across its US terminals. To meet this need, they partnered with LACED Agency for a comprehensive driver recruitment advertising and lead generation campaign.

LACED Agency implemented a multi-channel strategy that blended performance marketing with authentic video storytelling. The solution utilized a targeted media mix, including digital advertising, AI-powered targeting, and a strong focus on video content showcasing company culture. This approach resulted in substantial measurable impact for TW Transport, including a 23.8% year-over-year increase in hires, a 24.3% reduction in cost per hire, and a massive 1,154.4% increase in video views, transforming their digital brand presence.

TW Transport