Case Study: Trans-System boosts CDL-A driver hiring with LACED Agency

Trans-System increases lead volume 65.7% with LACED Agency

Trans-System, a trucking company, faced the challenge of attracting and retaining CDL-A truck drivers during the COVID-19 pandemic. They partnered with LACED Agency for a recruitment advertising and lead generation initiative to help fill their fleets with quality drivers amidst a national emergency and shifting economic conditions.

LACED Agency quickly pivoted the campaign's messaging, creating a "THANK YOU" video for existing drivers and rebooting the creative with the new theme "DRIVING AMERICA FORWARD." This solution, which utilized a comprehensive media mix, resulted in a 65.7% increase in lead volume and a 47.5% increase in hires. LACED Agency also helped Trans-System reduce its cost per hire by 24.3% over the 12-month campaign.

Trans-System