Case Study: Trans-System boosts truck driver leads and hires with LACED Agency

Trans-System increases hires 67.39% with LACED Agency

LACED Agency was appointed by Trans-System to lead its driver recruitment efforts. The customer faced the challenge of generating a consistent volume of qualified leads while needing to significantly reduce its Cost Per Lead (CPL) and improve lead quality to lower its Cost Per Hire (CPH).

To address this, LACED Agency implemented a Lead Optimization Program and cultivated strategic media partnerships to target high-conversion prospects. The solution delivered a 43.62% increase in lead volume and a 67.39% increase in hires. LACED Agency also achieved a 14.45% reduction in Cost Per Lead and a 12.28% reduction in Cost Per Hire, providing Trans-System with a greater ROI on its recruitment budget.

Trans-System