Case Study: Trans-System achieves a 25.7% increase in driver hires with LACED Agency

Trans-System increases driver hires 25.7% YoY with LACED Agency

The customer, Trans-System, a leading trucking carrier, faced the challenge of needing to rapidly fill critical vacancies for qualified CDL-A drivers across the Western U.S. They partnered with LACED Agency to execute a 12-month driver recruitment and lead generation campaign to attract high-quality candidates and meet their hiring goals.

LACED Agency implemented a comprehensive, multi-channel strategy that included digital marketing, AI-driven targeting, social media, and traditional advertising. This solution successfully increased total lead volume by 33.3% and total driver hires by 25.7% year-over-year, while also reducing the cost per lead by 15.2%. LACED Agency helped Trans-System lower acquisition costs and strengthen its employer brand.

Trans-System