Case Study: System Transport boosts driver recruitment and brand awareness with LACED Agency

System Transport boosts recruiter calls 35% in 2 weeks with LACED Agency

System Transport, a flatbed trucking company, faced the challenge of rapidly increasing brand awareness and recruiting qualified drivers across key terminals within a tight two-week window. To meet this goal, they partnered with LACED Agency, which implemented a targeted YouTube Video Advertising Campaign.

LACED Agency developed a highly targeted strategy using skippable in-stream ads, creating a series of compelling 11-second videos with strong calls-to-action. This solution delivered significant results for System Transport, including over 2.2 million video views and a 35% lift in recruiter calls. The campaign successfully engaged its target audience, with over 60% of viewers actively watching the ads.

System Transport