Case Study: System Transport builds carrier brand and boosts driver engagement with LACED Agency

System Transport boosts organic reach by 375.60% with LACED Agency

System Transport, a leading flatbed carrier, faced challenges with negative driver sentiment impacting their recruitment efforts, primarily through social media. They engaged LACED Agency to implement a comprehensive content marketing campaign utilizing social media marketing, video storytelling, and blogging to rebuild their brand reputation.

LACED Agency executed a strategic nine-month campaign focused on re-engaging their core audience and expanding their reach. The results were significant, including a 3,976.80% total reach to new users, a 523.70% increase in community engagement, and a 2,734.50% increase in brand profile views, successfully building a passionate community of loyal truck drivers for System Transport.

System Transport