Case Study: System Transport boosts driver recruitment and brand engagement with LACED Agency

System Transport boosts hires 36.8% and cuts CPL 35.1% with LACED Agency

System Transport, a major flatbed carrier, faced driver shortages and mixed online brand sentiment due to rapid growth. They engaged LACED Agency to implement a driver recruitment advertising and lead generation campaign to address these challenges.

LACED Agency executed a multi-channel, video-first strategy that included targeted YouTube ads and social content. This solution significantly rebuilt the brand's reputation and drove recruitment, yielding a 36.8% year-over-year increase in hires and a 29.1% reduction in cost per hire. The campaign also dramatically increased brand visibility, with video views growing by over 1,154%.

System Transport