Case Study: Swift Transportation achieves higher-quality driver leads and lower hiring costs with LACED Agency

Swift Transportation boosts CDL-A lead volume 1,450% with LACED Agency

Swift Transportation, one of the largest carriers in North America, faced the challenge of meeting ambitious driver hiring goals. They needed to generate a high volume of qualified CDL-A driver leads at a low cost while also improving the quality of those leads for better conversion rates. They selected LACED Agency as their Agency of Record to lead this recruitment initiative.

LACED Agency implemented its proprietary Lead Optimization Program, which used data intelligence to target high-intent prospects and cultivated strong media partnerships for exclusive placements and competitive rates. This strategy resulted in a 1,450% increase in lead volume and a 1,147% increase in hires over 24 months. LACED also dramatically reduced costs, achieving a 67.8% decrease in cost per hire and a 187% decrease in cost per lead, while consistently exceeding year-over-year goals every month.

Swift Transportation