Case Study: PBS Pioneers achieves 2M+ impressions and major brand awareness with LACED Agency

PBS Pioneers reaches 2 million+ viewers with LACED Agency

The customer, PBS Pioneers, needed to promote its documentary on Reginald F. Lewis to a younger, millennial audience that was unfamiliar with his story. Their challenge was to generate significant brand awareness for the film's rollout in key markets. LACED Agency was hired to execute a social media and advertising campaign to meet this challenge.

LACED Agency developed a targeted paid media campaign featuring original content and redesigned archival video with custom graphics. The solution was implemented across Instagram, Twitter, and Facebook ads, utilizing a strategic hashtag to connect with audiences. The campaign by LACED Agency drove over 2 million impressions, a 6,939% increase in social activity, and a 7,969% increase in engagement, successfully introducing a new generation to Reginald F. Lewis's story.

PBS Pioneers