Case Study: Navman Wireless simplifies product launch marketing with LACED Agency's edutainment video

Navman Wireless turns 1 product video into multi-channel evergreen assets with LACED Agency

Navman Wireless, a company in the construction and logistics industry, tasked LACED Agency with simplifying the marketing message for the launch of their new heavy-duty tracking device, the Qtanium 300. Their challenge was to clearly communicate the product's features and functionality in a way that would excite their B2B audience and compel them to buy.

LACED Agency implemented an edutainment video solution that was both educational and entertaining. They handled the entire process, from strategy and creative concept to an on-location shoot and post-production. The LACED Agency team used a modular approach, creating a single video that was adapted into multiple evergreen assets for commercial, social media, and tradeshow use. This strategy provided Navman Wireless with more value from their investment, allowing the video to be deployed across numerous marketing platforms and channels.

Navman Wireless