Case Study: Jamba Juice drives retail traffic and boosts youth engagement with LACED Agency

Jamba Juice ran 7 ad campaigns over 2 years with LACED Agency

LACED Agency was engaged by Jamba Juice to help expand their core business into healthy food choices like wraps and attract a larger youth market. The client also needed to drive more foot traffic into key stores in CA, NY, and DC during peak periods like holidays and summer months.

LACED Agency designed and implemented seven different media campaigns over two years using rich media and display banners. The solution included targeted local advertising, coupons, sweepstakes, and a customer feedback incentive program that led to the creation of the successful "Pumpkin Smash" flavor. These efforts successfully drove traffic to stores and engaged the desired youth audience.

Jamba Juice