Case Study: Bosch Rexroth optimizes sales marcom with LACED Agency’s iPad digital catalog

Bosch Rexroth cuts print catalog costs and drives 90-day sales gains with LACED Agency

Bosch Rexroth faced the challenge of managing eight different print catalogs for their sales and marketing communications (marcom). This process was expensive and inefficient, as every product change or new launch required costly reprints and redistribution. They tasked LACED Agency with creating a digital solution to lower these hard costs and provide a more engaging tool for their sales teams and customers.

LACED Agency developed a dynamic iPad digital catalog app that automatically updated products over Wi-Fi. The solution organized over 3,000 products within strict brand guidelines using an easy-to-use 3D visual interface. The results for Bosch Rexroth included a significant reduction in print catalog costs, a five-star app rating, and significant increases in overall sales in the 90 days following launch. LACED Agency delivered a tool that received highly favorable feedback from both customers and the sales team.

Bosch Rexroth