Case Study: We Care Jacksonville achieves $1.5M in giving with Lacayo Advertising

We Care Jacksonville secures $1.5M in giving with Lacayo Advertising

We Care Jacksonville, a non-profit organization improving healthcare access for the uninsured, faced the challenge of rebranding to simultaneously engage three distinct audiences: patients, provider volunteers, and philanthropic sponsors. The pro bono initiative from Lacayo Advertising provided a comprehensive marketing and growth strategy to address this challenge.

Lacayo Advertising executed a full rebrand, including a new logo, identity package, collateral, event materials, and a comprehensive website. They also managed public relations and social media campaigns. This effort by Lacayo Advertising culminated in a successful brand launch event and directly helped secure $1.5 million in funding from major foundations, demonstrating a significant return on the rebranding investment.

We Care Jacksonville