Case Study: Symrise simplifies green chemistry storytelling with Lacayo Advertising

Symrise delivers a clear green chemistry video on time and on budget with Lacayo Advertising

Symrise, a global manufacturer of flavors and fragrances, faced the challenge of explaining its complex green chemistry initiatives in a clear and accessible way. They needed to correct common misconceptions and tell a meaningful sustainability story without sacrificing accuracy or warmth. To address this, they partnered with the vendor Lacayo Advertising to create a short animated video.

Lacayo Advertising developed a solution by working closely with Symrise to shape a story around four clear pillars: safe use, protecting the environment, conserving resources, and reducing emissions. They used plain language, clean and friendly motion graphics, and a clear point of view to simplify the science. The final video, delivered on time and on budget, successfully educated viewers, challenged misconceptions, and highlighted Symrise's commitment. The result was an engaging piece of content that worked across web, social, and internal channels.

Symrise