Case Study: Haskell achieves higher trade show collateral retention with Lacayo Advertising

Haskell boosts trade show collateral retention with Lacayo Advertising

Haskell, a student housing group, faced the challenge of its trade show collateral being discarded by prospects before they returned to their offices. Partnering with vendor Lacayo Advertising, the customer needed a solution to deliver specific information in a compact, brand-consistent format that would be kept and not thrown away.

Lacayo Advertising designed a minimalist solution of custom, pocket-sized cards for each case study, allowing prospects to take only the information relevant to them. The vendor also created a substantial die-cut carrier to hold multiple cards, ensuring the collateral would survive the journey home. This approach was highly effective, resulting in the collateral being successfully retained and shared post-trade show, a success reinforced by its recognition as a Graphic Design USA winner.

Haskell