Case Study: AccuCare of North Florida builds community trust with Lacayo Advertising

AccuCare of North Florida opens community health center with Lacayo Advertising and earns Graphic Design USA Winner

The customer, AccuCare of North Florida, a new family practice physician's office, needed a comprehensive branding strategy to differentiate its approach and build loyalty within its local community. The challenge was to emphasize community trust, personalized care, and local roots. Lacayo Advertising provided branding and strategy services to address this need.

Lacayo Advertising developed a public-health-inspired brand, creating a simple, clean, and innovative design for the logo, corporate ID package, and marketing materials. The solution included launching the brand with a Grand Opening event that engaged local politicians, community leaders, and residents, alongside extensive outreach to churches and schools. The campaign successfully fostered a sense of shared ownership and earned an award from Graphic Design USA.

AccuCare