Case Study: AccuCare of North Florida boosts new patient engagements with Lacayo Advertising

AccuCare boosts new patient engagements 30% in 6 weeks with Lacayo Advertising

AccuCare of North Florida, a new family practice physician's office, faced the challenge of competing with several established urgent care clinics and driving patient visits during the slow summer season. Lacayo Advertising was engaged to create a highly targeted campaign, as broad citywide advertising would not have provided a sufficient return on investment for the practice.

Lacayo Advertising implemented a multi-channel campaign focused on hyper-local print and social media. They developed timely messaging around "Back to School" needs and the onset of flu season, while also proactively introducing themes like STD testing and diabetes screening to differentiate the client. The strategy from Lacayo Advertising successfully differentiated the practice, attracting new patients from beyond its target area and increasing new patient engagements by 30% within six weeks of the campaign launch.

AccuCare