Case Study: Udemy accelerates AWS co-sell and marketplace sales with Labra.io

Udemy shares 5,000+ co-sell opportunities with AWS using Labra.io

Udemy, a leading online learning platform, faced significant challenges in scaling its partnership with AWS. Their co-sell and marketplace operations required extensive manual effort, switching between Salesforce and the AWS ACE portal, which led to delays, potential errors, and an inability to reliably report on opportunities. To address this, they turned to the vendor Labra.io and its ACE CRM Integration and process automation.

By implementing Labra's solution, Udemy automated the sharing and maintenance of co-sell opportunities directly from Salesforce. This streamlined the workflow for their Sales, Partnerships, and Finance teams, providing complete visibility into the private offer process. The results were substantial: Labra helped Udemy share over 5,000 opportunities with AWS, achieving a 70% decrease in the time to close deals and nearly tripling the number of closed deals on the AWS Marketplace within six months.

Udemy