Case Study: Rubicon streamlines AWS co-sell operations with the Labra Platform

How Rubicon streamlined its AWS Co-sell Operations with the Labra Platform

Rubicon, a leading digital marketplace for waste and recycling, faced a challenge in manually synchronizing its Salesforce CRM with the AWS co-sell CRM (ACE). This inefficient process, managed by Labra.io, created duplicate and stale opportunities that hindered growth and negatively impacted the strategic co-selling relationship with AWS.

The Labra platform implemented an automated, bi-directional synchronization solution between the two CRMs. This provided both sales teams with a consistent, real-time view of the pipeline, freeing sales operations from manual tracking and enabling sales reps to manage all opportunities directly from Salesforce. As a result, the Labra.io solution saved significant time, improved accuracy, and allowed the team to focus on higher-value activities like deal creation and optimization.

Rubicon

Lilly Chadwick

Manager, Smart Cities