Case Study: CentralSquare Technologies strengthens AWS co-sell collaboration with Labra.io

How CentralSquare Technologies™ strengthens their sales relationship with AWS

Labra.io helped CentralSquare Technologies, a provider of mission-critical software for the public sector, to solve a significant challenge. As an AWS partner, the company was burdened by the time-consuming, manual double-entry of sales opportunities, which had to be maintained in both their own CRM and the AWS ACE CRM system. This inefficient process consumed valuable staff time.

The solution was the implementation of Labra's OppSync, which automated the synchronization between the two CRMs. This not only eliminated the manual double-entry but also provided valuable dashboards for pipeline management. The results were substantial: the sales team regained hours each week to focus on customers, data integrity was improved, and the company's strategic relationship with AWS was strengthened through increased collaboration. Labra's customer success manager was also commended for delivering a custom experience.

CentralSquare Technologies

Karla Hageman

Director of Channel Sales