Case Study: TV 2 achieves digital growth and unified newsroom publishing with Labrador CMS

TV 2 - Customer Case Study

TV 2, Norway's largest commercial broadcaster, needed a content management system that could unify its television and digital departments and support its massive online growth. The challenge was to find an efficient and user-friendly CMS that journalists and editors across the entire organization would adopt.

By implementing Labrador CMS, a system designed by journalists for journalists, TV 2 created a unified newsroom. The intuitive, "what you see is what you get" platform allowed all journalists to publish content easily across multiple platforms. As a result, tv2.no became the fastest-growing news outlet in Norway, achieving an average of 1.13 million daily unique users and adding 170,000 more users from Q4 2021 to Q4 2022, closing the gap on its competitors.

TV 2

Derek André Bjølgerud

Manager