Case Study: Crosstown Concourse achieves a streamlined, user-friendly website with LAB Digital Creative

Crosstown Concourse streamlines its website after 20+ years dormant with LAB Digital Creative

Crosstown Concourse, a historic non-profit "vertical village" development in Memphis, faced the challenge of having a website that was difficult for both users to navigate and administrators to manage on the backend. They engaged the vendor LAB Digital Creative for a comprehensive website design and development project to create a more streamlined and user-friendly online experience.

LAB Digital Creative developed a new WordPress website for Crosstown Concourse, which included extensive UX design, a refreshed brand identity, a dynamic "Mega Menu," and a robust calendar of events. The solution also featured a live Instagram feed and was optimized for SEO and mobile devices. The new site provided a simplified structure for easier content management and a more dynamic experience for users.

Crosstown Concourse