Case Study: Arcade Restaurant Refreshes Its Brand and Website with LAB Digital Creative

Arcade Resturants refreshes a 100-year brand with LAB Digital Creative

Arcade Restaurants, a historic fourth-generation family-owned diner in Memphis, approached LAB Digital Creative for a branding refresh and website revamp as it neared its 100th anniversary. Their challenge was to modernize their logo and online presence while retaining the nostalgic feel of their iconic brand.

LAB Digital Creative developed a new logo and a retro-meets-modern website design, incorporating custom elements from the restaurant's interior to create an authentic experience. The solution included updated menus, signage, and new e-commerce functionality. LAB Digital Creative also implemented features for online ordering, reservations, and a mobile-friendly design to cater to their tourist clientele, successfully launching the refreshed brand into its second century.

Arcade Resturants