Case Study: William Morris Endeavor revitalizes NCAA College Colors Day with La Visual

William Morris Endeavor boosts College Colors Day engagement with La Visual, driving 277K page views and 19.3% conversion

William Morris Endeavor (WME) partnered with the vendor La Visual to address the challenge of modernizing the NCAA's College Colors Day. The goal was to increase awareness and engagement for this traditional event by transforming it into a more interactive and accessible digital experience that would appeal to both long-time fans and a new, tech-savvy generation.

La Visual developed a streamlined digital solution including a two-click social sharing photo app and integrated merchandising. This approach successfully revitalized the event, resulting in 277,000 unique page views, a 19.3% conversion rate, and 85.4% new visitors, making it WME's most successful campaign at the time.

William Morris Endeavor