Case Study: ASGN achieves a cohesive digital-first brand with La Visual

On Assignment modernizes 12-brand identity with La Visual

The customer, ASGN (On Assignment, Inc.), a Fortune 100 company, faced challenges with a disjointed brand architecture across its twelve subsidiaries, which led to internal competition and inconsistent client messaging. They also needed to modernize their legacy, print-based identity for the digital era. They partnered with the vendor La Visual for expert branding consultancy services.

La Visual developed a unified brand system to create cohesion across all divisions and designed a modern, digital-first identity. The solution included a microsite to house the new brand strategy and usage guidelines, ensuring consistent application. This transformed ASGN's presence into a cohesive, scalable brand, successfully eliminating internal confusion and establishing a clear, unified narrative for clients and partners.

On Assignment, Inc