Case Study: NFL Network achieves a modern NFL+ brand identity with La Visual

NFL Network wins Gold Medal for Brand Identity with La Visual

The NFL Network faced the challenge of modernizing its digital presence by evolving its NFL Game Pass service into a new product, NFL+. They needed a distinct, modern brand identity that would honor the league's deep-rooted traditions while appealing to a new, digitally-savvy audience and positioning it as a forward-looking entity. The vendor, La Visual, was brought in to help create this new identity.

La Visual developed a bold new identity for NFL+, symbolized by a stylized Vega Star that tied back to the NFL's heritage while signaling a fresh digital direction. This solution successfully bridged the league's legacy with its digital transformation. The project's success was recognized when NFL+ won a Gold Medal for Brand Identity at the Davey Awards.

NFL Network