Case Study: Lincoln Motor Company creates immersive, shareable test drives with La Visual

Lincoln Motor Company drives 3.21 million social impressions with La Visual

The Lincoln Motor Company, a luxury automotive brand, sought to transform its traditional test-drive into an immersive and technologically advanced experience. They partnered with the vendor La Visual to leverage emerging iBeacon technology and create a journey that would build deeper emotional connections with potential customers.

La Visual developed two key solutions: an augmented reality iPad app for an interactive MKC Launch Tour and a native iPhone application called "Lincoln Moments" for capturing and sharing driving experiences. The results were highly successful, with the tour engaging an average of 175 guests per day across 50 cities. The initiative generated over 3.21 million social impressions, and the Lincoln Moments platform achieved a 91% share rate, demonstrating the powerful impact of La Visual's approach.

Lincoln Motor Company