Case Study: KPFF modernizes its legacy brand with La Visual

KPFF aligns 19 regions with La Visual's full rebrand

KPFF, a leading engineering firm, engaged the vendor La Visual initially for a new website but soon identified a need to modernize their 50-year-old brand identity. The challenge was to evolve their legacy logo and branding to feel fresh and digital-ready without alienating long-standing clients, all while creating a flexible system that could unify their decentralized operations across 19 different regional offices.

La Visual approached this with a strategy of evolutionary design, modernizing the existing logo and creating a values-driven color palette. They also developed a user-centric website to showcase the firm's culture and projects. While KPFF ultimately decided the proposed new identity was too radical a shift and used the foundational work for internal alignment, the project successfully provided a strategic framework. La Visual's workshops helped KPFF define its core values and laid the groundwork for a future identity that bridges its tradition with progress.

KPFF