Case Study: Juma Fit achieves an award-winning inclusive brand and booking experience with La Visual

Juma Fit wins Gold and Best in Show with La Visual

Juma Fit, a treadmill studio brand inspired by the running culture of the Tarahumara Tribe, faced the challenge of translating this cultural essence into a modern fitness identity that would resonate with a diverse audience. They needed a name, brand identity, and digital presence that honored the tribe's spirit while integrating a seamless booking experience. The vendor, La Visual, was tasked with crafting this authentic brand and ensuring it reflected the company's commitment to community and global impact.

La Visual developed the name "Juma," meaning "They Run," and created a vibrant, culturally-inspired brand identity. They designed an award-winning website that seamlessly integrated with Juma Fit's MINDBODY booking system, resulting in a frictionless user experience. This solution earned La Visual the "Gold" and "Best in Show" awards at the w3 Awards, driving significant audience engagement and growth for the customer while supporting their charitable mission.

Juma Fit