Case Study: FOX Broadcasting boosts fan engagement with La Visual’s "Photo Day at Rydell High" UGC campaign

Fox Broadcasting drives 13.4% conversion with La Visual’s Grease Live UGC campaign

Fox Broadcasting sought to generate excitement and authentic fan engagement for its Grease Live broadcast. The challenge was to create an immersive digital experience that captured the spirit of the original film and resonated with a modern audience, leveraging user-generated content to build trust and loyalty. They collaborated with the vendor La Visual to design this campaign.

La Visual created the "Photo Day at Rydell High" interactive web app, allowing fans to transform their photos into T-birds or Pink Ladies for easy social sharing. This design-led solution eliminated barriers to participation and delivered an authentic, nostalgic experience. The campaign was a major success for Fox, attracting 130,000 unique visitors with a 13.4% conversion rate and resulting in over 13,500 selfies downloaded.

Fox Broadcasting