Case Study: CultureSpace Redefines Its Brand and Digital Experience with La Visual

CultureSpace rebrands with La Visual for 120 employees and 4 showrooms

The customer, CultureSpace, a national provider of tailored workspace solutions formerly known as CBI Group, faced the challenge of rebranding its 40-year-old legacy company to better reflect its sophisticated, culture-driven design approach and compete with larger players. They partnered with the vendor La Visual for a comprehensive rebranding service that included naming, strategy, and digital experience design.

La Visual developed a new brand strategy and identity system centered on the concept of "culture-first design," which culminated in the new name CultureSpace. The solution included a strategic website that helps businesses select furniture based on cultural aspirations. The rebrand provided clear market differentiation and empowered CultureSpace's internal team with the assets needed for a rapid and impactful rollout.

CultureSpace