LA NPDT
15 Case Studies
Case Study: BNI Louisiana Lagniappe drives new member interest with LA NPDT promotional video production
A LA NPDT Case Study
BNI Louisiana Lagniappe launches a 60-90 second promo video with LA NPDT
The customer, the BNI Lagniappe chapter, needed a promotional video to effectively showcase its benefits and differentiate itself from other professional networking groups in Shreveport, LA. They engaged vendor LA NPDT to produce a video that captured the group's true essence and energy to attract new members.
LA NPDT developed a solution that filmed a real chapter meeting and incorporated member interviews to ensure authenticity. They created a comparative plot that introduced humor while clearly illustrating the value of membership. The resulting video is now used by the BNI Lagniappe chapter to successfully recruit new members through its social media and online channels.
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