Case Study: Invox generates €430k in pipeline with La Growth Machine

Invox generates €430k pipeline with La Growth Machine

Invox, a leading B2B demand generation agency in France, faced a growth challenge as its previously successful inbound-only marketing strategy plateaued. They struggled with market saturation, longer sales cycles, and the inability to scale with manual, sporadic outbound efforts. To address this, they turned to the vendor La Growth Machine for its multichannel automation solution.

La Growth Machine enabled Invox to implement systematic, multichannel sequences that combined LinkedIn and email outreach centered around valuable content. This solution generated a pipeline of €430k from a single campaign, led to 10 qualified discussions per month, and influenced 20% of their revenue directly from outbound efforts.

Invox