Case Study: Zeotap achieves 50% cold outreach response rates with La Growth Machine

How Zeotap scaled enterprise outreach from walking to running with La Growth Machine

Zeotap, an enterprise customer data platform, was facing market pressure and reduced team resources. Their traditional multichannel prospecting had become inefficient due to declining email deliverability and limitations of their legacy tools. Zeotap required a new solution to maintain pipeline generation while doing more with less, turning to the vendor La Growth Machine for its multichannel and LinkedIn automation capabilities.

La Growth Machine enabled Zeotap to implement a centralized "SWAT team" outreach approach using multiple senior profiles. This strategy delivered a 50% cold outreach response rate, generating a six-figure pipeline. The solution also returned approximately 90% of prospecting time to their sales team and eliminated traditional event fees, saving an estimated €1,000-€3,000 per meeting.

Zeotap

Javier Melendo Bujaldon

Director of Demand Generation