Case Study: Invox boosts qualified leads and pipeline with La Growth Machine

How Invox evolved from inbound-only to outbound success with La Growth Machine

Invox, a B2B demand generation agency, had relied solely on inbound marketing for years but found it was no longer sufficient to meet their growth ambitions. Their initial attempts at manual outbound prospecting were fragmented and delivered inconsistent results. To address this challenge, they turned to the multichannel automation platform La Growth Machine.

By implementing La Growth Machine, Invox was able to automate personalized outreach sequences that combined LinkedIn and email touchpoints, often centered around valuable content. This solution led to a 3.9x increase in qualified lead generation, with top campaigns achieving 40% content download rates. Most significantly, La Growth Machine helped Invox generate a pipeline of €430k and directly influence 20% of their revenue through outbound efforts.

Invox

Julie Cousin

Head of Consulting