Case Study: Stockholm International Fairs boosts visitor communication and pre-registrations with L-Soft's LISTSERV Maestro

Stockholm International Fairs - Customer Case Study

Stockholm International Fairs, the leading exhibition and congress center in Scandinavia, needed to improve communications with more than one million annual visitors, exhibitors and the press by expanding personalized, timely email outreach. To manage opt-in email campaigns and deliver targeted information and pre-registration services, Stockholm International Fairs selected L-Soft’s LISTSERV Maestro.

L-Soft’s LISTSERV Maestro gave Stockholm International Fairs tracking, tagging, templates and team-collaboration tools to run personalized, measurable campaigns. The solution supported a database of over 500,000 addresses, delivered cost savings and increased pre-registrations, produced a 121% open-rate spike and 700 new Future Design Days subscribers, achieved a 35% exhibitor survey response and made campaign administration faster—helping lower marketing costs and boost revenues.

Stockholm International Fairs

Kinna Jonsson

Project Manager