Case Study: Museum of Fine Arts, Boston achieves high email engagement and scalable, affordable outreach with L-Soft

Museum of Fine Arts, Boston - Customer Case Study

The Museum of Fine Arts, Boston needed an affordable, reliable way to reach large member and public audiences with monthly HTML newsletters. Working with vendor L-Soft and using their LISTSERV and LSMTP solutions (with plans to implement LISTSERV Maestro), the museum sought a scalable system to distribute tens of thousands of messages, keep lists clean, and maintain strong engagement on a nonprofit budget.

L-Soft’s tools provided fast, simple distribution and effective list management: the MFA sends about 25,000 member messages monthly with a 30% open rate and 15–20% click-through rate, and a general newsletter to roughly 100,000 subscribers with a 30% open rate and 10% click-through rate. L-Soft delivered reliable, affordable service that preserved list hygiene, supported the museum’s online initiatives, and convinced MFA staff they had made the right choice.

Museum of Fine Arts, Boston

Phil Getchell

Webmaster