Case Study: Il Sole 24 ORE achieves scalable, high-performance email communications with L-Soft

Il Sole 24 ORE - Customer Case Study

Il Sole 24 ORE, a leading Italian multimedia publishing group, needed an advanced email-list communication solution to reach subscribers across its newspaper, web portal and specialist services while managing steady list growth and diverse departmental mailings. After evaluating options, Il Sole 24 ORE selected L-Soft and deployed LISTSERV, LISTSERV Maestro and HDMail to deliver tailored editorial, marketing and customer-service communications.

L-Soft’s combination automated registration and list management, enforced anti-spam policies, and gave editorial, marketing and customer-service teams autonomy to send personalized, database-driven mailings. The platform proved stable and high-performing as lists expanded — Il Sole 24 ORE now operates about 50 lists (ranging from ~1,000 to more than 10,000 subscribers) and reports easier list creation, dynamic mailings and reliable deliverability.

Il Sole 24 Ore

Pasquale Bonito

Software Architect