L-Soft
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Case Study: Harris Interactive achieves scalable, high‑volume, reliable email delivery to millions of panelists with L‑Soft (LISTSERV & LSMTP)
A L-Soft Case Study
Harris Interactive - Customer Case Study
Harris Interactive, founder of the Harris Poll and a leader in Internet-based market research, faced rapid growth of its online panel into the millions and needed greater scalability, fast delivery and the ability to integrate with its database and perform mail-merge for highly customized messages. After evaluating options, Harris Interactive selected L-Soft and its LISTSERV® email list software and LSMTP® email delivery software to meet these requirements.
L-Soft implemented LISTSERV and LSMTP integrated into Harris Interactive’s production environment, delivering the scalability, reliability and developer-focused integration the company required. As a result L-Soft’s platforms supported a panel of about 6.2 million subscribers (projected to reach 10 million) and handled between 500,000 and 1.5 million fully customized emails per day with high performance and stability, becoming mission-critical to Harris Interactive’s operations.
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Harris Interactive
Leonard R. Bayer
Executive Vice President and Chief Scientist