Case Study: Cambridge Scientific Abstracts achieves higher response rates and streamlined, trackable email campaigns with L-Soft's LISTSERV Maestro and ListPlex

Cambridge Scientific Abstracts - Customer Case Study

Cambridge Scientific Abstracts (CSA) is a privately owned information company that publishes abstracts and indexes across many scientific and technical fields. In 2001 CSA needed an email list management solution with list segmentation and personalization to promote products and drive tradeshow traffic, and chose L-Soft’s LISTSERV software with the ListPlex list hosting service (which uses LISTSERV and LSMTP) to meet those needs.

L-Soft later added the ListPlex Maestro option (LISTSERV Maestro) to provide click tracking, advanced reporting, scheduling and campaign management without CSA buying hardware—data is hosted on L-Soft’s virus-protected servers. As a result, CSA now sends 6,000–50,000 emails monthly to 15,000 list members, achieves 12–19% response rates, maintains about a 2% annual list attrition rate, and cites fast, responsive support from L-Soft.

Cambridge Scientific Abstracts

Emily Fair

Assistant Manager