Case Study: Global Fortune 50 Telecommunications Provider achieves sub-second interactive analytics on 168 billion subscriber interactions with Kyvos Insights

Interactive BI on 168 Billion Subscriber Interactions for Personalized Content

Global Fortune 50 Telecommunications Provider needed to analyze massive viewership data from millions of subscribers across live TV, DVR, VOD, pay-per-view and streaming devices to personalize content and improve marketing, but their existing infrastructure couldn’t scale: ad hoc queries took hours or days and trends across long time periods were impossible to analyze. They engaged Kyvos Insights to unlock Hadoop-held data and deliver interactive analytics.

Kyvos Insights built a BI acceleration layer using its Smart OLAP™ technology, pre-aggregating data into cubes and integrating with Tableau and Qlik to provide instant, familiar analytics. The team produced a 70 TB cube with 14 months of data, 38 dimensions and 168 billion fact rows; queries that once took 5–10 minutes now return in ~4 seconds and often under 1 second, daily cube refreshes run in under 20 minutes despite ~250 million rows added per day, and analysts gain interactive access to granular data from over 30 million set-top boxes—enabling faster decisions and personalized viewer experiences.