Case Study: SuperBet achieves stronger cash visibility and financial efficiency with Kyriba

How SuperBet leveraged Kyriba to lead the gaming industry

Superbet, the largest sports betting and gaming company in Central Eastern Europe, needed to modernize its financial operations to support rapid growth. The company was facing limited cash visibility, inefficient payment processes, manual reconciliation, and fraud risk, and turned to Kyriba’s liquidity performance platform to help address these challenges.

Kyriba implemented a scalable cloud-based platform that delivered real-time cash visibility, centralized payment management, fraud detection, automated reconciliation, and better forecasting. Over four years, Superbet saw improved security, lower costs, higher efficiency, optimized cash flow, and stronger resource management, leading the company to renew its partnership with Kyriba through 2026.

Superbet

Angela Elisei Grebanas

Head of Treasury