Case Study: Yeo Valley unifies website and loyalty experience with Kyan

Yeo Valley unifies loyalty and website with Kyan, driving 2 million monthly page views

Yeo Valley, a major British FMCG brand, faced the challenge of a complex and confusing website alongside an unstable legacy loyalty platform. They partnered with the vendor Kyan to completely revamp their digital presence, aiming to unify their brand experience under a new identity and create more intuitive user journeys.

Kyan implemented a solution using a headless CMS and a component-based design system, giving Yeo Valley greater control over their content. This overhaul streamlined the customer experience and supercharged the loyalty platform, resulting in a unified system that delivers 2 million monthly page views, over 4 million points awarded, and more than 230,000 rewards claimed.

Yeo Valley